& the dancing goats themselves just below a high mountain peak:


The hole approach for the bottle was different from the typical vertical reading of packaging. We’ve decided to make people twist round 360’  the bottle while looking at the design horizontally - which made a whole new exprience for the product.
A boutique coffee shop & roastery approached me with the brief of releasing their first cold brew coffee all across Bulgarian & European market this spring.
The objective was to design something modern but still appealing to all ages. The design should stand out easily on shelves with other soft & caffeine drinks.

During the three year process of testing diffrent cold brew recepies they have found the need to develop a different brand for the cold brew which have to whitstand adding new products later on like Matcha lemonade etc. 

The brand name was “Dancing goats” and the initial design made from another agency was all hand drawn goats and typography but as years have passed a new cleaner design was due to happen so first we had to think of a new approach for the whole brand and then focus on the packaging. 

The concept that was choosen and it’s now in production:

The second concept which most of the people reffered as “absolutley loveable”, “can’t explain why but I love it”, “shaken-not-stirred” but still it’s too ealry for mankind to be released in the open 🤯️ But so far is one of my favourite packaging typography concepts.

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